Wednesday, 25 November 2009


To get an understanding of the 5 categories I have found a dictionary definition of each and then written how i personally interpret it.


"noun 1 the action of communicating. 2 a letter or message. 3 (communications) means of sending or receiving information, such as telephone lines or computers. 4 (communications) means of traveling or of transporting goods, such as roads or railways."(the oxford online dictionary.)

To me communication is two things; one the way you interact with other people, the means you use to do so, for example by telephone, e-mail or post or even by video, web cam or painting. The other is how you represent yourself to other people, how you express who you are by the fashion you wear, the technology you use and the art you create.

"noun (pl. luxuries) 1 the state of great comfort and extravagant living. 2 an inessential but desirable item." (The Oxford online dictionary)

I agree with what the dictionary says about luxury however i also feel there is a lot more to it, the second point touches on it that a luxury doesn't have to be 'luxurious' it could be something really simple and everyday to other people but if you cant have it all the time it can be a luxury. It could also be what you dont have for example not having to worry about something like money or work.

1. "the quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc.
2. that which is excellent in the arts, manners, etc.
3. a particular form or stage of civilization, as that of a certain nation or period: Greek culture.
4. development or improvement of the mind by education or training.
5. the behaviors and beliefs characteristic of a particular social, ethnic, or age group: the youth culture; the drug culture.
6. Anthropology. the sum total of ways of living built up by a group of human beings and transmitted from one generation to another." (

Culture is a tricky one, to me it seems to incorporate everything. It is specific to each person and community incorporating traditions, customs and ways of life. It is also exploration in creative trades, art and design that makes us think and inspires us.

Fashion (clothing):
"noun 1 a popular trend, especially in dress. 2 the production and marketing of new styles of clothing and cosmetics."(the oxford online dictionary)

Fashion as in clothing is quite ambiguous, on the one hand it is quite personal to each individual and effects pretty much everyone even if they dont know it. Now a days i feel fashion is inspired by the streets. street style and anti-fashion are the fashion.

" noun the way in which one lives. " (the oxford online dictionary)

lifestyle to me is the same as the definition. The way we live, our daily tasks and routines and the tings that affect them.

Module Details:

"You will be delivering a range of insights which will reflect a global snapshot of rising trends in the generic sense of fashion - luxury, lifestyle, communication, clothing (fashion) and culture, but may include more depth into one aspect, for instance food....."

Primary considerations:
  • A view of the future in terms of market changes
  • new consumer needs and mindsets and their identities
  • Brand relevance in the emerging landscape
At the end of this module i will be able to:
  • Apply predictive changes to existing scenarios
  • formulate value judgements and intelligent assumptions based on found information
  • identify key drivers of change within social environments
  • explain the nature and principles of trend forecasting
  • consolidate networking and connectivity skills
  • apply information obtained from personal public and professional networks
  • respond creatively to research findings
  • synthesise recieved information, with intuitive knowledge
  • interpret forecasting decisions two dimensionally
  • generate a package of 2D forecasting outcomes
  • apply range of technical media